Predictive analytics : data set predictions.

Pete Fader, Professor of Marketing at Wharton, continues the discussion on making predictions using a data set, with examples to illustrate the importance of recency and frequency in determining customer value.

Bibliographic Details

Other Authors:	Fader, Peter (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 15.
Subjects:	Forecasting. Social sciences > Methodology. Marketing research. Forecasting Prévision. Marketing > Recherche.
Online Access:	Connect to this streaming video