Customer segmentation. Part 3.

David Schweidel, Professor of Marketing at Emory University, continues the discussion on cluster analysis for customer segmentation in market research, including dendrograms, k-means clustering, discriminant analysis, and next steps.

Bibliographic Details

Other Authors:	Schweidel, David A., 1981- (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Emory University, 2017.
Series:	Survey Analysis to Gain Marketing Insights ; 8.
Subjects:	Market segmentation. Cluster analysis. Marketing research. Segmentation du marché. Classification automatique (Statistique) Marketing > Recherche.
Online Access:	Connect to this streaming video