An introduction to the marketing research process : defining a problem.

Dr. Ben Siu, Lecturer in Marketing at the University of Plymouth, introduces the marketing research process, including defining a research problem, considerations for secondary research, as well as discussing research questions and objectives.

Bibliographic Details

Other Authors:	Siu, Ben (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Series:	An Introduction to Marketing Research ; 1.
Subjects:	Marketing research. Market surveys. Decision making. Marketing > Recherche. Études de marché. Prise de décision. decision making.
Online Access:	Connect to this streaming video