Researching fitness sector customers using surveys & structural equation modeling.

Derek Ong, Associate Professor at the University of Sunway, discusses using surveys and structural equation modeling to research fitness sector consumers.

Bibliographic Details

Other Authors:	Ong, Derek (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Social surveys. Social marketing. Consumer behavior. Physical fitness. Enquêtes sociales. Marketing social. Consommateurs > Comportement.
Online Access:	Connect to this streaming video