Prescriptive analytics : parameters of the model.

Ron Berman, Assistant Professor of Marketing at Wharton, in this third example of prescriptive analytics, discusses adding cost parameters to the prescriptive model to determine optimum profit, and introduces the marginal revenue equals marginal cost (MR=MC) principle.

Bibliographic Details

Other Authors:	Berman, Ron (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 22.
Subjects:	Data mining. Big data. Consumer behavior. Revenue. Exploration de données (Informatique) Données volumineuses. Consommateurs > Comportement. Revenus de l'État.
Online Access:	Connect to this streaming video