Loizos Heracleous defines dual strategies.

Professor Loizos Heracleous explains the dichotomy of dual strategies, which is essentially focusing on two goals at once. He then uses real-world examples of companies that have successfully challenged the dual strategies paradox.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Strategic planning. Planification stratégique. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video