An introduction to big data for market research.

Dr. Edward McQuarrie discusses the meaning and importance of big data. He explains how big data is used to help businesses target specific audiences. He also talks about how big data might change business and marketing in the future.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Big data. Marketing research. Données volumineuses. Marketing > Recherche. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video