Leveraging the brand.

Companies should use brand management to influence the interaction between brands and marketing. The intersection between growth and brand strategy, brand loyalty, and global branding are discussed.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	Strategic marketing ; 5.
Subjects:	Branding (Marketing) Stratégie de marque. branding. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video