International marketing.

Marketing assistant Ella Vega describes how her company Tangle Teezer manages their international marketing. She discusses strategies for launching and adapting products into foreign markets.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video in practice.
Subjects:	Export marketing > Case studies. Export marketing. Webcast Case studies. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video