Gillette : stimulating primary demand in emerging economies.

Professor Salah Hassan presents a case study on product line extension by multinational brand Gillette in developing nations and emerging economies. How does a disposable product achieve success in a market dominated by a traditional long-life product?

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video cases.
Subjects:	Branding (Marketing) Supply and demand. Stratégie de marque. Offre et demande. branding. Webcast Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video