Audience and reception studies : brands.

This film examines audience and reception studies of brands, including the ways a business can analyse how often its brand is being mentioned and compare its product with other companies.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video in practice.
Subjects:	Market surveys. Consumers' preferences. Brand name products. Études de marché. Consommateurs > Préférences. Produits de marque. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video