Advertising and the psyche.

Professor Arthur Asa Berger examines how advertising infiltrates the unconscious. He analyzes several advertisements to illustrate the methods used to affect consumer behavior.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd., 2015.
Series:	SAGE video tutorials.
Subjects:	Advertising > Psychological aspects. Subliminal perception. Publicité > Aspect psychologique. Perception subliminale. Webcast Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video