Cover Image

Risk management.

Prof. W. Timothy Coombs defines risk management, which includes assessment and communication. He gives as an example the American Lung Association's public awareness campaign about lung cancer in women.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, UK : SAGE Publications Ltd., 2015.
Series:SAGE video shorts.
Subjects:
American Lung Association > Case studies.
American Lung Association.
Risk perception.
Risk management.
Risk Management
Perception du risque.
Gestion du risque.
risk management.
Webcast
Case studies.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Prof. W. Timothy Coombs defines risk management, which includes assessment and communication. He gives as an example the American Lung Association's public awareness campaign about lung cancer in women.
Physical Description:1 online resource (1 video file (1 min., 34 sec.)) : sound, colour
ISBN:9781473932852
1473932858