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Risk management.

Prof. W. Timothy Coombs defines risk management, which includes assessment and communication. He gives as an example the American Lung Association's public awareness campaign about lung cancer in women.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, UK : SAGE Publications Ltd., 2015.
Series:SAGE video shorts.
Subjects:
American Lung Association > Case studies.
American Lung Association.
Risk perception.
Risk management.
Risk Management
Perception du risque.
Gestion du risque.
risk management.
Webcast
Case studies.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
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