Cover Image

What would you choose?.

Three scenarios illustrating how to choose between a focus group and an in-depth interview, including red flag testing, sensitive topics, and peacock behavior.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: [Place of publication not identified] : Daniel Berkal, 2020.
Series:Market research: learn qualitative fundamentals ; vol. 3.
Subjects:
Marketing research > Methodology.
Focus groups.
Consumer behavior > Research.
Marketing > Recherche > Méthodologie.
Consommateurs > Comportement > Recherche.
Consumer behavior > Research
Focus groups
Marketing research > Methodology
Online Access:Connect to this streaming video
Description
Summary:Three scenarios illustrating how to choose between a focus group and an in-depth interview, including red flag testing, sensitive topics, and peacock behavior.
Physical Description:1 online resource (1 video file (00:07:29)) : sound, colour.
ISBN:9781529667103
1529667100