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What would you choose?.

Three scenarios illustrating how to choose between a focus group and an in-depth interview, including red flag testing, sensitive topics, and peacock behavior.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: [Place of publication not identified] : Daniel Berkal, 2020.
Series:Market research: learn qualitative fundamentals ; vol. 3.
Subjects:
Marketing research > Methodology.
Focus groups.
Consumer behavior > Research.
Marketing > Recherche > Méthodologie.
Consommateurs > Comportement > Recherche.
Consumer behavior > Research
Focus groups
Marketing research > Methodology
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Call Number: HF5415.2 .W43 2021
 
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HF5415.2 .W43 2021 Available