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Bridging marketing and analytics : navigating a disparate data world.

Mario Simon, CEO of Millward Brown Vermeer, and Bill Pink, Managing Partner of Millward Brown Analytics, discuss their large-scale research on the relationships between marketing, digital communication, and sales growth.

Bibliographic Details
Other Authors: Avdic, Selma (Speaker), Simon, Mario (Speaker), Pink, William (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [United States?] : American Marketing Association, 2016.
Subjects:
Big data > Economic aspects.
Digital communications.
Marketing research.
Données volumineuses > Aspect économique.
Transmission numérique.
Marketing > Recherche.
Online Access:Connect to this streaming video

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