Bridging marketing and analytics : navigating a disparate data world.

Mario Simon, CEO of Millward Brown Vermeer, and Bill Pink, Managing Partner of Millward Brown Analytics, discuss their large-scale research on the relationships between marketing, digital communication, and sales growth.

Bibliographic Details

Other Authors:	Avdic, Selma (Speaker), Simon, Mario (Speaker), Pink, William (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[United States?] : American Marketing Association, 2016.
Subjects:	Big data > Economic aspects. Digital communications. Marketing research. Données volumineuses > Aspect économique. Transmission numérique. Marketing > Recherche.
Online Access:	Connect to this streaming video