APA (7th ed.) Citation

Avdic, S., Simon, M., & Pink, W. (2016). Bridging marketing and analytics: Navigating a disparate data world. American Marketing Association.

Chicago Style (17th ed.) Citation

Avdic, Selma, Mario Simon, and William Pink. Bridging Marketing and Analytics: Navigating a Disparate Data World. [United States?]: American Marketing Association, 2016.

MLA (9th ed.) Citation

Avdic, Selma, et al. Bridging Marketing and Analytics: Navigating a Disparate Data World. American Marketing Association, 2016.