Researching B2B communication on twitter using social media methods & interviews.

Dr. Lucill Curtis discusses social media within the business to business context, focusing on the ways Twitter is used by marketeers and how they feel about it.

Bibliographic Details

Other Authors:	Curtis, Lucill (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Twitter > Research. Twitter. Business networks > Research. Interviewing in marketing research. Réseaux d'affaires > Recherche. Entretiens (Marketing) Research.
Online Access:	Connect to this streaming video