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An introduction to agent-based modeling for consumer behavior.

Bill Rand, PhD, Associate Professor of Marketing at North Carolina State University, discusses his research using agent-based modeling for understanding consumer behavior.

Bibliographic Details
Other Authors: Rand, Bill (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Mathematical models.
Marketing research.
Marketing > Recherche.
Online Access:Connect to this streaming video
Description
Summary:Bill Rand, PhD, Associate Professor of Marketing at North Carolina State University, discusses his research using agent-based modeling for understanding consumer behavior.
Physical Description:1 online resource (1 video file (00:11:24)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529714272
1529714273