An introduction to agent-based modeling for consumer behavior.

Bill Rand, PhD, Associate Professor of Marketing at North Carolina State University, discusses his research using agent-based modeling for understanding consumer behavior.

Bibliographic Details

Other Authors:	Rand, Bill (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Consumer behavior > Mathematical models. Marketing research. Marketing > Recherche.
Online Access:	Connect to this streaming video