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Predicting customer lifetime value using statistical modeling.

Pete Fader, Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, discusses predicting customer lifetime value using statistical modeling.

Bibliographic Details
Other Authors: Fader, Peter S. (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Mathematical models.
Customer loyalty > Mathematical models.
Consommateurs > Fidélité > Modèles mathématiques.
Online Access:Connect to this streaming video
Description
Summary:Pete Fader, Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, discusses predicting customer lifetime value using statistical modeling.
Physical Description:1 online resource (1 video file (00:11:28)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529718041
152971804X