Predicting customer lifetime value using statistical modeling.
Pete Fader, Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, discusses predicting customer lifetime value using statistical modeling.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Online Access: | Connect to this streaming video |
Internet
Connect to this streaming videoAvailable Online
| Call Number: |
HF5415.32 .P74 2020 |
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|---|---|---|
| Call Number | Status | Get It |
| HF5415.32 .P74 2020 | Available | |