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Research moving at the speed of your brand.

MavenMagnet Founder Aditya Ghuwalewala and President Cleve Langton discuss their research on the customer journey, brand health, and integrated marketing campaigns.

Bibliographic Details
Other Authors: Avdic, Selma (Speaker), Langton, Cleve (Speaker), Ghuwalewala, Aditya (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [United States?] : American Marketing Association, 2018.
Subjects:
Marketing > Methodology.
Consumer behavior > Research.
Product management.
Marketing > Méthodologie.
Consommateurs > Comportement > Recherche.
Produits commerciaux > Gestion.
Online Access:Connect to this streaming video
Description
Summary:MavenMagnet Founder Aditya Ghuwalewala and President Cleve Langton discuss their research on the customer journey, brand health, and integrated marketing campaigns.
Physical Description:1 online resource (1 video file (00:58:10)) : sound, colour
ISBN:9781529718300
1529718309