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Research moving at the speed of your brand.

MavenMagnet Founder Aditya Ghuwalewala and President Cleve Langton discuss their research on the customer journey, brand health, and integrated marketing campaigns.

Bibliographic Details
Other Authors: Avdic, Selma (Speaker), Langton, Cleve (Speaker), Ghuwalewala, Aditya (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: [United States?] : American Marketing Association, 2018.
Subjects:
Marketing > Methodology.
Consumer behavior > Research.
Product management.
Marketing > Méthodologie.
Consommateurs > Comportement > Recherche.
Produits commerciaux > Gestion.
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Call Number: HF5415 .R47 2018
 
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HF5415 .R47 2018 Available