Researching entrepreneurial marketing using secondary data.

Wesley Friske, PhD, Assistant Professor of Marketing at Missouri State University, discusses entrepreneurial marketing research using secondary data to study public policy and the brewing industry.

Bibliographic Details

Other Authors:	Friske, Wesley (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Entrepreneurship. Marketing research. Entrepreneurship Entrepreneuriat. Marketing > Recherche. entrepreneurs.
Online Access:	Connect to this streaming video