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Researching consumer happiness using experimental design.

Dan Li, Assistant Professor at Widener University, describes her research into factors that generate happiness for consumers, utilizing experimental design and Mechanical Turk.

Bibliographic Details
Other Authors: Li, Dan, active 2020 (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research.
Experimental design.
Research Design
Consommateurs > Comportement > Recherche.
Plan d'expérience.
Online Access:Connect to this streaming video
Description
Summary:Dan Li, Assistant Professor at Widener University, describes her research into factors that generate happiness for consumers, utilizing experimental design and Mechanical Turk.
Physical Description:1 online resource (1 video file (00:08:00)) : sound, colour
ISBN:9781529718027
1529718023