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Researching consumer happiness using experimental design.

Dan Li, Assistant Professor at Widener University, describes her research into factors that generate happiness for consumers, utilizing experimental design and Mechanical Turk.

Bibliographic Details
Other Authors: Li, Dan, active 2020 (Speaker)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Consumer behavior > Research.
Experimental design.
Research Design
Consommateurs > Comportement > Recherche.
Plan d'expérience.
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Call Number: HF5415.32 .R47 2020
 
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HF5415.32 .R47 2020 Available