Does a customer on the board of directors affect business-to-business firm performance?.

Professor Mike Ahearne, Department of Marketing at University of Houston, and Assistant Professor Raghu Bommaraju, Department of Marketing at Iowa State University, present their research findings on the value of including a customer on a board of directors.

Bibliographic Details

Other Authors:	Ahearne, Mike (Speaker), Bommaraju, Raghu (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[United States?] : American Marketing Association, 2019.
Subjects:	Boards of directors > Management. Customer relations. Conseils d'administration > Gestion.
Online Access:	Connect to this streaming video