Depth interviews and life stories : a narrative approach.

Dr. SMA Moin discusses a method of qualitative research that is very popular in relational approaches to branding research: depth interviews combined with life stories. This type of research helps clarify the relationships consumers have with brands.

Bibliographic Details

Other Authors:	Moin, Sma (academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Narrative inquiry (Research method) Product management. Interviews. Interviewing. Histoires de vie. Produits commerciaux > Gestion. Entretiens. Interviewing Interviews Product management
Online Access:	Connect to this streaming video