Back to basics with qualitative research : Made you think!.

Rebecca Ironside, Director of Made You Think!, discusses basic qualitative research, including challenges, misconceptions, and benefits.

Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Series:	Made you think!.
Subjects:	Qualitative research. Marketing research. Recherche qualitative. Marketing > Recherche.
Online Access:	Connect to this streaming video