When and how board members with marketing experience facilitate firm growth.

Kimberly A. Whitler, PhD, University of Virginia, and Ryan Krause, PhD, Texas Christian University, discuss research findings on corporate performance when board members with marketing experience are included on a board of directors.

Bibliographic Details

Other Authors:	Whitler, Kimberly A. (Speaker), Krause, Ryan A. (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[United States?] : American Marketing Association, 2019.
Subjects:	Boards of directors > Management. Marketing. Conseils d'administration > Gestion. marketing.
Online Access:	Connect to this streaming video