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Rosalind Jones discusses qualitative research & mixed methods for digital marketing & SMEs.

Rosalind Jones, PhD, is a Lecturer in Marketing at Birmingham Business School. She discusses her research interests, entrepreneurial and small business marketing, in the context of qualitative research and mixed methodologies.

Bibliographic Details
Other Authors: Jones, Rosalind, active 2020 (academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Entrepreneurship.
Small business.
Qualitative research.
Entrepreneurship
Entrepreneuriat.
Recherche qualitative.
entrepreneurs.
Online Access:Connect to this streaming video
Description
Summary:Rosalind Jones, PhD, is a Lecturer in Marketing at Birmingham Business School. She discusses her research interests, entrepreneurial and small business marketing, in the context of qualitative research and mixed methodologies.
Physical Description:1 online resource (1 video file (00:26:29)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529722949
1529722942