Rosalind Jones discusses qualitative research & mixed methods for digital marketing & SMEs.

Rosalind Jones, PhD, is a Lecturer in Marketing at Birmingham Business School. She discusses her research interests, entrepreneurial and small business marketing, in the context of qualitative research and mixed methodologies.

Bibliographic Details

Other Authors:	Jones, Rosalind, active 2020 (academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Entrepreneurship. Small business. Qualitative research. Entrepreneurship Entrepreneuriat. Recherche qualitative. entrepreneurs.
Online Access:	Connect to this streaming video