Investigating branding & patent infringement using conjoint analysis.

Suneal Bedi, PhD, assistant professor at the Indiana University Kelly School of Business, discusses using conjoint analysis to study branding and patent infringement.

Bibliographic Details

Other Authors:	Bedi, Suneal (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Conjoint analysis (Marketing) Patent infringement. Trademark infringement. Analyse des mesures conjointes (Marketing) Brevets d'invention > Contrefaçon. Marques de commerce > Contrefaçon.
Online Access:	Connect to this streaming video