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Researching reactions to capsule cigarettes using choice modeling methods.

Janet Hoek, PhD, professor of public health and marketing at the University of Otago, discusses her choice modeling methods research of the reaction of smokers and non-smokers to capsule cigarettes.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing research > New Zealand.
Cigarettes > Research > New Zealand.
Tobacco > Cooperative marketing > New Zealand.
Marketing > Recherche > Nouvelle-Zélande.
Cigarettes > Recherche > Nouvelle-Zélande.
Tabac > Vente coopérative > Nouvelle-Zélande.
Cigarettes > Research.
Marketing research.
Tobacco > Cooperative marketing.
New Zealand.
Online Access:Connect to this streaming video
Description
Summary:Janet Hoek, PhD, professor of public health and marketing at the University of Otago, discusses her choice modeling methods research of the reaction of smokers and non-smokers to capsule cigarettes.
Physical Description:1 online resource (1 video file (00:09:02)) : sound, colour
Bibliography:Includes bibliographical references and index.
ISBN:9781529720143
1529720141