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Researching reactions to capsule cigarettes using choice modeling methods.

Janet Hoek, PhD, professor of public health and marketing at the University of Otago, discusses her choice modeling methods research of the reaction of smokers and non-smokers to capsule cigarettes.

Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Subjects:
Marketing research > New Zealand.
Cigarettes > Research > New Zealand.
Tobacco > Cooperative marketing > New Zealand.
Marketing > Recherche > Nouvelle-Zélande.
Cigarettes > Recherche > Nouvelle-Zélande.
Tabac > Vente coopérative > Nouvelle-Zélande.
Cigarettes > Research.
Marketing research.
Tobacco > Cooperative marketing.
New Zealand.
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Holdings details from Available Online
Call Number: HF5415.2 .R47 2020
 
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HF5415.2 .R47 2020 Available