Why the future of online shopping is multi-device, not mobile.
Evert de Haan, PhD, assistant professor of marketing at Goethe University, discusses his research on the uses and consequences of multiple devices for on-line shopping.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[United States?] :
American Marketing Association,
2018.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Evert de Haan, PhD, assistant professor of marketing at Goethe University, discusses his research on the uses and consequences of multiple devices for on-line shopping. |
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| Physical Description: | 1 online resource (1 video file (00:26:11)) : sound, colour |
| ISBN: | 9781529716115 152971611X |