Why the future of online shopping is multi-device, not mobile.
Evert de Haan, PhD, assistant professor of marketing at Goethe University, discusses his research on the uses and consequences of multiple devices for on-line shopping.
| Other Authors: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
[United States?] :
American Marketing Association,
2018.
|
| Subjects: | |
| Online Access: | Connect to this streaming video |
Internet
Connect to this streaming videoAvailable Online
| Call Number: |
TX335 .W49 2018 |
|
|---|---|---|
| Call Number | Status | Get It |
| TX335 .W49 2018 | Available | |