Eddie Jordan.
Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.
| Other Authors: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
[SAGE Publications Ltd.],
[2016]
|
| Series: | So what do you do all day? ;
2. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track. |
|---|---|
| Item Description: | Previously issued: London: BBC, 2003. |
| Physical Description: | 1 online resource (1 video file (50 min., 4 sec.)) : sound, colour |
| Audience: | Specialized. |
| ISBN: | 9781506334660 1506334660 |