Eddie Jordan.

Eddie Jordan discusses the marketing and branding of his Jordan Grand Prix Formula One racing team. He talks about negotiating with sponsors and drivers in order to field a second team. He also hosts a tour of his headquarters, engineering facilities and test track.

Bibliographic Details

Other Authors:	Chiles, Adrian (Interviewer)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : [SAGE Publications Ltd.], [2016]
Series:	So what do you do all day? ; 2.
Subjects:	Jordan, Eddie, > 1948- Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video