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Small business in action : defining your product and your market.

John Shaw and Lisa Cuevas Shaw, co-owners of Alma Sol Winery, discuss defining your niche and your competitive advantage; creating customer loyalty; and focusing your marketing.

Bibliographic Details
Other Authors: Shaw, John (Speaker), Cuevas Shaw, Lisa (Speaker)
Format: Video
Language:English
Language Notes:Closed-captioned in English.
Published: London : SAGE Publications Ltd, 2019.
Subjects:
Small business.
Marketing > Planning > Case studies.
Small business > Planning > Case studies.
New business enterprises > Planning > Case studies.
Marketing > Planification > Études de cas.
Nouvelles entreprises > Planification > Études de cas.
Marketing > Planning.
New business enterprises > Planning.
Small business > Planning.
Case studies.
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Call Number: HD62.7 .S63 2019
 
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HD62.7 .S63 2019 Available