Doing market research in a firm : research narrative.

Tracey Castle, Managing Director of Research Narrative, shares her experience in, and discusses the importance of qualitative and quantitative, market research.

Bibliographic Details

Other Authors:	Castle, Tracey (Speaker)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Marketing research. Quantitative research. Branding (Marketing) Marketing > Recherche. Recherche quantitative. Stratégie de marque. branding.
Online Access:	Connect to this streaming video