Applied qualitative marketing research : uses of literature.
Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, discusses the uses of literature in qualitative marketing research in this second of a five-session series.
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London :
SAGE Publications Ltd.,
2020.
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| Series: | Applied Qualitative Marketing Research ;
3. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, discusses the uses of literature in qualitative marketing research in this second of a five-session series. |
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| Physical Description: | 1 online resource (1 video file (00:16:48)) : sound, colour. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529730609 1529730600 |