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Applied qualitative marketing research : uses of literature.

Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, discusses the uses of literature in qualitative marketing research in this second of a five-session series.

Bibliographic Details
Other Authors: Perks, Keith (Academic.)
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London : SAGE Publications Ltd., 2020.
Series:Applied Qualitative Marketing Research ; 3.
Subjects:
Qualitative research > Methodology.
Marketing research > Methodology.
Marketing > Recherche > Méthodologie.
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Call Number: H62 .A67 2020
 
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H62 .A67 2020 Available