In-store mobile phone use and customer shopping behavior.

Researcher Dhruv Grewal presents the findings of a joint research project on in-store mobile phone use and its affect on customer shopping and sales, including topics such as distracted shopping, store-fed content, and free WiFi.

Bibliographic Details

Other Authors:	Moorman, Christine (Speaker), Grewal, Dhruv (Academic.)
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	[Place of publication not identified] : American Marketing Association, 2018.
Subjects:	Consumer behavior. Cell phones > Social aspects. Marketing research. Consommateurs > Comportement. Marketing > Recherche.
Online Access:	Connect to this streaming video