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The decoy effect.

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Dr Jonathan Pettibone explains the decoy effect as a way to cause someone to change their preference by adding a third option that would never be selected. In asymmetric dominance theory, the decoy influences a decision maker to choose whatever option more clearly dominates the decoy. Studies on thi...

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Bibliographic Details
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video cases.
Subjects:
Decision making.
Prise de décision.
decision making.
Internet videos.
Nonfiction television programs.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Online Access:Connect to this streaming video
Description
Summary:Dr Jonathan Pettibone explains the decoy effect as a way to cause someone to change their preference by adding a third option that would never be selected. In asymmetric dominance theory, the decoy influences a decision maker to choose whatever option more clearly dominates the decoy. Studies on this topic suggest that context affects decisions, particularly during longer deliberation times.
Physical Description:1 online resource (1 video file (11 min., 37 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473980006
1473980003