The decoy effect.

Dr Jonathan Pettibone explains the decoy effect as a way to cause someone to change their preference by adding a third option that would never be selected. In asymmetric dominance theory, the decoy influences a decision maker to choose whatever option more clearly dominates the decoy. Studies on thi...

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Bibliographic Details

Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video cases.
Subjects:	Decision making. Prise de décision. decision making. Internet videos. Nonfiction television programs. Émissions télévisées autres que de fiction. Vidéos sur Internet.
Online Access:	Connect to this streaming video