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Qualitative research.

Simon Richardson explains how his company, Human Digital, does qualitative analysis to show companies what people are saying about them on the Internet.

Bibliographic Details
Format: Video
Language:English
Published: London, UK : SAGE Publications Ltd., 2015.
Series:SAGE video in practice.
Subjects:
Consumer satisfaction > Research.
Branding (Marketing) > Research.
Online social networks > Economic aspects.
Qualitative research.
Consommateurs > Satisfaction > Recherche.
Stratégie de marque > Recherche.
Réseaux sociaux (Internet) > Aspect économique.
Recherche qualitative.
Branding (Marketing) > Research
Consumer satisfaction > Research
Qualitative research
Nonfiction television programs
Internet videos
Nonfiction television programs.
Internet videos.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
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